Saturday, October 20, 2007

arts

Question


This is a tough question. I am looking for a poem about middle age. Cannot remember any of the exact wording or the author. But it goes something like this... "When a man turns 40, he starts gently closing doors to rooms he knows he will never visit again." Sorry I can't be more specific. Any help or comments greatly appreciated!



Answer


I'm pretty sure this is the poem you're after: Men at Forty By Donald Justice Men at forty Learn to close softly The doors to rooms they will not be Coming back to. Men At Forty http://www.users.globalnet.co.uk/~lavie/dreamwine/justice1.html You may be also interested in another poem of his, 'Men At Thirty': Men At Thirty http://www.geocities.com/Paris/LeftBank/5810/thirty.html And several of his other poems are here: Plagiarist.Com: Donald Justice http://www.plagiarist.com/poetry/?aid=20 You can read biographical information about Justice here: Donald Justice http://www.geocities.com/Paris/LeftBank/5810/justice.html Interviews With Poets: Donald Justice http://www.interviews-with-poets.com/donald-justice/justice-note.html And you can read part of an interview with him here: Donald Justice in conversation with Philip Hoy http://www.interviews-with-poets.com/donald-justice/justice-extracts.html I hope this is the poem you were thinking of. grimace Search strategy at Google: forty + doors + rooms "donald justice"

Friday, October 19, 2007

Marketting

Introduction

A market-focused, or customer-focused, organization first determines what its potential customers desire, and then builds the product or service. Marketing theory and practice is justified in the belief that customers use a product or service because they have a need, or because it provides a perceived benefit.

Two major factors of marketing are the recruitment of new customers (acquisition) and the retention and expansion of relationships with existing customers (base management). Once a marketer has converted the prospective buyer, base management marketing takes over. The process for base management shifts the marketer to building a relationship, nurturing the links, enhancing the benefits that sold the buyer in the first place, and improving the product/service continuously to protect the business from competitive encroachments.

For a marketing plan to be successful, the mix of the four "Ps" must reflect the wants and desires of the consumers in the target market. Trying to convince a market segment to buy something they don't want is extremely expensive and seldom successful. Marketers depend on marketing research, both formal and informal, to determine what consumers want and what they are willing to pay for it. Marketers hope that this process will give them a sustainable competitive advantage. Marketing management is the practical application of this process. The offer is also an important addition to the 4P's theory.

Within most organizations, the activities encompassed by the marketing function are led by a Vice President or Director of Marketing. A growing number of organizations, especially large US companies, have a Chief Marketing Officer position, reporting to the Chief Executive Officer.

The American Marketing Association (AMA) states, “Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives".

Marketing methods are informed by many of the social sciences, particularly psychology, sociology, and economics. Anthropology is also a small, but growing, influence. Market research underpins these activities. Through advertising, it is also related to many of the creative arts. Marketing is a wide and heavily interconnected subject with extensive publications. It is also an area of activity infamous for re-inventing itself and its vocabulary according to the times and the culture.